Hey, I’m Bella — a product designer based in New York City.

Hey, I’m Bella — a product designer based in New York City.

Hey, I’m Bella — a product designer based in New York City.

Hey, I’m Bella — a product designer based in New York City.

Hey, I’m Bella — a product designer based in New York City.

Hey, I’m Bella — a product designer based in New York City.

UX generalist, design systems enthusiast, cartoon hobbyist, and English major-ish. Previously at Adobe + The New York Times.

UX generalist, design systems enthusiast, cartoon hobbyist, and English major-ish. Previously at Adobe + The New York Times.

UX generalist, design systems enthusiast, cartoon hobbyist, and English major-ish. Previously at Adobe + The New York Times.

UX generalist, design systems enthusiast, cartoon hobbyist, and English major-ish. Previously at Adobe + The New York Times.

Personalizing News with Topics in Onboarding

Topics in Onboarding

Topics in Onboarding

Personalizing News with Topic Options

Personalizing News with Topic Options

The New York Times

The New York Times

The New York Times

The New York Times

New User Experience, A/B Testing

New User Experience, A/B Testing

2024

2024

Democratizing Marketing Data in Journey Optimizer

Democratizing Marketing Data

Democratizing Marketing Data

Democratizing Marketing Data in Journey Optimizer

Adobe

Adobe

Adobe

Adobe

AI Design Patterns, Interaction Design, Prototyping

AI Design Patterns, Interaction Design, Prototyping

2025

2025

2024

Building a design system for high-stress workflows

Design system for high-stress workflows

Design system for high-stress workflows

Building a design system for high-stress workflows

Symbotic

Symbotic

Symbotic

Symbotic

Design System Components, Web Product

Design System Components, Web Product

2024

2024

NYT Museum Experience

NYT Museum Experience

NYT Museum Experience

NYT Museum Experience

The New York Times

The New York Times

The New York Times

The New York Times

Design Concept, Web Product

Design Concept, Web Product

2024

2024

Optimizing Electrify America’s Navigation System

Optimizing EA’s Navigation System

Optimizing EA’s Navigation System

Optimizing Electrify America’s Navigation System

TELUS Digital

TELUS Digital

TELUS Digital

TELUS Digital

Web Product, Information Architecture

Web Product, Information Architecture

2023

2023

WillowSeek Mobile App: Explore the Office

WillowSeek Mobile App:

WillowSeek Mobile App

WillowSeek Mobile App: Explore the Office

TELUS Digital

TELUS Digital

TELUS Digital

TELUS Digital

Design Concept, Mobile App, 0-1 design

Design Concept, Mobile App, 0-1 design

2023

2023

You could find me eating an NYC bagel, swimming on the Dublin coast, pushing pixels in the Boston Public Library, sipping on cold brew at Philz in the Bay Area, or lounging on the Lawn at the University of Virginia.

You could find me eating an NYC bagel, swimming on the Dublin coast, pushing pixels in the Boston Public Library, sipping on cold brew at Philz in the Bay Area, or lounging on the Lawn at the University of Virginia.

You could find me eating an NYC bagel, swimming on the Dublin coast, pushing pixels in the Boston Public Library, sipping on cold brew at Philz in the Bay Area, or lounging on the Lawn at the University of Virginia.

You could find me eating an NYC bagel, swimming on the Dublin coast, pushing pixels in the Boston Public Library, sipping on cold brew at Philz in the Bay Area, or lounging on the Lawn at the University of Virginia.

You could find me eating an NYC bagel, swimming on the Dublin coast, pushing pixels in the Boston Public Library, sipping on cold brew at Philz in the Bay Area, or lounging on the Lawn at the University of Virginia.

You could find me eating an NYC bagel, swimming on the Dublin coast, pushing pixels in the Boston Public Library, sipping on cold brew at Philz in the Bay Area, or lounging on the Lawn at the University of Virginia.

If you can’t track me down in-person, try email or LinkedIn.

If you can’t track me down in-person, try email or LinkedIn.

If you can’t track me down in-person, try email or LinkedIn.

Made with ♡ by Bella Rinne (and Framer)

Made with ♡ by Bella Rinne (and Framer)

Made with ♡ by Bella Rinne (and Framer)