Case Studies | UX Design Portfolio

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New York, NY

Hey, I'm Bella - a product designer who values data-informed decision making and playful interaction in my work. ᵕ̈

I study at Columbia University and Trinity College Dublin,* and currently design at The New York Times.

*Two universities? How?

Serving users the right amount of elections coverage and tailored content with a new onboarding feature.

User Feedback Study // Password Required

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Building UI components, a navigation system, and an enlargement pattern for Symbotic’s first design system.

Design System // UI Audit

Redesigning Electrify America's navigation system to improve its usability to customers.

WillowTree // Information Architecture

A cooking app for friends and family who live separately.

User Interviews // Prototyping

Redesigning Help Center content in a way that non-writers can follow and replicate themselves.

Content Strategy // Desk Research

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Leveraging usability principles to transform technical information into user-friendly troubleshooting articles.

Technical Editing // Content Strategy

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Creating a delightful digital experience for the New York Times museum-goers.

Design Concept // Password Required

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An interactive scavenger hunt app that prompts users to search for and scan objects around the office.

WillowTree // Design Concept

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